Do You Share These Common Food Truck Owner Characteristics?

This is the first step on a journey to develop a successful food truck business. You have heard about the rapid growth in the industry and that food truck owners have a very high level of job satisfaction across many careers.

What an awesome combination! 

In this section we will determine if you have what it takes to succeed in this business.

Is The Food Truck Industry Right For Me?

Before you start developing your business plan or start roaming your local avenue, it is important to take a hard look at yourself and your future career.

Ask yourself these questions:

  • Am I a hard worker?
  • Am I a planner?
  • Am I a responsible person?
  • Am I a leader or a follower?
  • Am I a people person?
  • Am I a hungry learner?
  • Am I good with technology?

Did you answer "no" to any of the above questions? Don't worry you can still succeed, you will just need to develop any skills that you may be lacking.

Let's take a closer look at each individual skill.

Am I a hard worker?

First thing is first, this business is not easy, but it can be conquered through hard work and dedication. You will need to be dedicated to your business even on your slow days.

An owner has a long list of to-do's each day and will need to be able to work through the ups and downs. This may include:

  • Food preparation
  • Cleaning the truck to prep for the next shift
  • Location/parking planning
  • Social media updates
  • Website/schedule updates


Am I a planner?

As you can tell planning is essential in order to rise to the top. You must have the ability to plan each day out to its full extent or you will never get anything accomplished.

Granted, you can not plan for a flat tire or a parking ticket, you can plan what you do have control over such as:

  • Delivery times
  • Location arrivals
  • Employee shift management

Am I a responsible person?

No one will care more about your business's success than you. In order to continue to work towards success, you must have the ability to take responsibility for your actions and sometimes your employees.

You have complete control over your actions, but in the event that an employee acts irresponsibly, such as:

They may cause a deficiency in your health department inspection by:

  • Improperly washing their hands
  • Improper storage of raw foods
  • Improper temperature of food

They may receive a verbal lashing from you, but the deficiencies are against your business. This may reflect badly to the public and cause a decline in business.

So you see. You need to have the characteristic for taking on responsibility for the business, not just for yourself.


Am I a leader or a follower?

This applies to you, your staff, and the industry as a whole. You must be a leader in this business. Being a leader includes:

  • Morality
  • Leading by example
  • Innovation

You must have proper ethics and principles, such as:

  • Ensuring your area is clean before leaving
  • Parking a reasonable distance from a brick-and-mortar selling the same type of cuisine
  • Being a good competitor and not using deceit to get ahead just for the advancement of your business.

You do need to remember that you are in the public eye and must act responsibly.

If your staff see you getting away with something that may be frowned upon, they think that they will be able to do it and get away with it also. This is not how you want to lead your staff. 

In this industry the most innovative are noticed first. Owning your own small business means that you can try new menu items and events whenever you want to.

Are you a people person?

I surely hope so, if you plan to succeed in this business. Without the people, there is no business. You will be dealing with people in all aspects of the industry, such as:

  • Product deliverers
  • The customer
  • Your staff
  • Commercial kitchen managers
  • Health Inspectors


Am I a hungry learner?

The food truck industry is constantly changing and you need to be ahead of the curve in order to take advantage of each change. Learning can also apply to numerous aspects of the industry, such as:

  • The difference in menu choices depending on location
  • Staff member not pulling their weight
  • Accounting/Bookeeping
  • Time Management
  • New food trends

Am I good with technology?

The main reason that the food truck industry has soared is due to social media. You will need to become very familiar with social media technology in order to advance, such as:

  • Twitter
  • Facebook
  • Yelp
  • Foursquare

Check Out These Related Topics

Food Truck Start Up Costs

Food Truck Primary Steps

Before You Start A Food Truck

Buying A Food Truck

Food Truck Customer Service

Return to Top of Page

Return to Home Page from Characteristics of Food Truck Owners

Subscribe to our Newsletter